I have been working in the luxury fashion, beauty, and entertainment field for nearly 20 years.
As art directior at Al Tayer Group, I conceptualized, directed on set, and edited all campaigns and photo shoots for department stores, including Bloomingdale’s Middle East, Harvey Nichols Dubai, and bloomingdales.ae.
At Harper’s Bazaar Arabia, I was involved with every visual aspect of the brand. Everything from the conception of shoot ideas to choosing photographers and art directing on set. I also oversaw all layouts and covers. I have successfully pitched shoot concepts to such luxury brands as Saint Laurent, Prada, and Louis Vuitton.
For 6 years I served as creative director for Vogue India. At Vogue India I oversaw all visual aspects of the magazine and brand. Everything from conceptualizing cover and fashion shoots to event design and web briefs.
Before that, I was design director at Plum Hamptons magazine and WSJ., the magazine from The Wall Street Journal. I spent 5 years as deputy art director at Harper’s Bazaar and 3 years at Vogue, both with similar responsibilities. I also interned for a year in the W magazine art department.